About

We build the partnerships behind the work you already know.

Our approach

Signal Link Group was founded in 2016 on a simple premise: the best work in media happens when brands and publishers actually know each other. We exist to make that introduction, broker the terms, and stay through the run of the partnership.

We are independent — not owned by a holding company, not aligned to a single network, not paid by anyone except our clients. That independence is the point.

Most of what we do is unglamorous. Plans on a single page. Negotiations conducted by phone. Reports in plain English. The work that matters tends to be quiet.

Principles
01

Independence

We are not owned by a holding company and not aligned to a media owner. Our advice is the same on Monday morning and Friday night.

02

Discretion

Our best work is rarely visible from the outside. We are comfortable with that, and so are our clients.

03

Long horizon

Most of our partnerships outlast the campaigns that started them. We plan in years, measure in quarters, and answer email the same day.

Leadership
Shmuel Weiss, Founder & CEO
Shmuel Weiss
Founder & CEO
Rafi Cohen, CFO
Rafi Cohen
CFO
Get in touch

Let's start a conversation.

Whether you're a brand looking to partner with the platforms shaping culture, or a media owner seeking the right brand fit — we'd like to hear from you.

Contact the team →